Jun 25, 2018

We tend to assume that any customer is a good customer.

However, if you find that you’re working like crazy and have a solid and reliable customer base, but you’re still not making the profits you expected, then ask the Killer Question, Who do I not want to use my product?

Do you remember back when dial-up...

Jun 18, 2018

Once a product has sold, it’s pretty much out of your control.

You may have an idea why people will buy it, and what they’ll do with it, but the most you can ever do is guess.

So why are you assuming that you know what your customer actually likes and values about your product, and how they use it solve a...

Jun 11, 2018

Magazine publishers are in the same predicament as the book-publishing and recording industries before it.

How do you keep your customers believing that your content is worth paying for when there is endless free content available on the Internet?

Some fashion magazines are experimenting with making their print issues...

Jun 4, 2018

Do you need to have a finished product in order to make a sale?

Is there any way that not offering a finished product would actually give you an advantage, or even become a selling point?

My children have long since outgrown toys, but my grandkids have more than once roped into visits to Build-A-Bear.

Build-A-Bear, like...